The average price for a sick pet exam is $50.85

The average price for a canine and feline sick pet exam is $50.85, and exotic sick pet exams are a few pennies less, note the authors of The Veterinary Fee Reference: Vital Statistics for Your Veterinary Practice. If you’re charging more, unless you can communicate the value of that higher fee, guess what? With an existing client, you may lose the appointment. With a potential new client, you may never get her to walk in the door.

That’s why it’s critical, especially with new clients whose only contact with your practice is that initial phone call, to train staff on how to communicate the value of your fees, especially if they are higher than your competitors.